Lou Freeman specializes in highly stylized conceptual fashion and glamour photography. She has practiced and shaped the art of fashion, glamour, fine interior, and lifestyle photography for more than three decades. Lou’s work has been featured in hundreds of editorial fashion magazines and fashion catalogs, and she is also renowned in publishing and advertising. Here, she shares her top six fashion photography tips.
Being good at business is important for anyone who is self-employed, but it is a necessity for photographers. First and foremost, as photographers, we need to be able to capture amazing photos for our clients. After all, this is what we are being hired to do. But, even if you are the best photographer in the world, skill alone will not guarantee success. We also need to be able to market our business, find new customers, and maintain our brand. Let’s take a look at each of these in more detail.
Achieving professional success in the increasingly competitive photography industry takes more than talent. It also requires a good dose of marketing savvy. Having an amazing website, using social media effectively, and making your clients feel special top the list.